ESPN, Sherdog Announce Agreement

May 14, 2007
ESPN.com Announces Agreement with Mixed Martial Arts Site Sherdog.com

ESPN has entered a cross-promotional and content integration agreement with Sherdog.com, the largest Mixed Martial Arts site on the Internet. Sherdog, a part of CraveOnline.com, a leading male lifestyle destination for young men, draws millions of visitors a month and features a global assembly of contributors covering the sport from MMA hot spots around the world. The site, launched in 1997, provides up-to-the-minute news, information and analysis about every fight and athlete involved in Mixed Martial Arts. The collaboration between Sherdog.com and ESPN.com will debut in advance of the highly anticipated Chuck Liddell (Pictures)-Quinton Jackson (Pictures) Ultimate Fighting rematch on May 26.

As part of the agreement, ESPN will highlight exclusive, in-depth Sherdog content contextually within ESPN.com, including news, interviews, videos, event listings, and more. ESPN.com's new Mixed Martial Arts section index will also feature Sherdog's Fight Finder module, which allows users to search the largest fighter database online for stats and personal information. Sherdog's weekly online Radio show will be offered at ESPNRadio.com and for download via the ESPN PodCenter.

"Interest in Mixed Martial Arts continues to grow," said John Kosner, senior vice president and general manager, ESPN New Media. "Our mission is to serve sports fans and collaborating with Sherdog.com made sense for both of us. We can tap into the resources of some of the best Mixed Martial Arts experts in the business - delivering a level of dedicated, expert coverage that fans expect from ESPN.com."

Garrett Poe, Sherdog's co-owner said, "Sharing content with ESPN.com will enable us to expand our audience, develop the Sherdog brand among new users, and, ultimately, grow the MMA fan base."

ABOUT SHERDOG.COM
Sherdog.com dominates the fastest growing sport in the world, and, with over 2 million unique visitors per month, is the world's largest Mixed Martial Arts (MMA) website. Conceived by Jeff Sherwood in 1997, Sherdog (Sherdog.com and Sherdog.net forums) provides hard-knocking uncompromised reporting, in-depth interviews, extensive photo and video galleries, and the largest fighter database available anywhere. The site also presents twelve hours of live original radio every week featuring the most up-to-date MMA coverage anywhere, and the taped shows are always in the iTunes top 50 most popular sports downloads. Sherdog recently partnered with CraveOnline.com, a leading young men's lifestyle destination featuring video, movies, TV, music, sports, games, cars, and humor reaching over 5 million unique visitors every month, in a strategic partnership to expand its fanbase.
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