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For the second year in a row, the Ultimate Fighting Championship will see the price of a pay-per-view rise by an extra $5.
First reported by Newsday Sports on Thursday and subsequently confirmed by Sherdog, the UFC will now be charging $74.99 for a PPV purchased through ESPN+. This follows a price hike from January 2021, where the promotion and its broadcast partner lifted the price from $64.99 to $69.99. The annual subscription fee for ESPN+ is now set at $69.99, which in itself is an increase from the previous year’s $59.99. It is currently unclear whether current yearly subscribers will be allowed to re-up at the previous rate, like it did in 2021 for a few months.
News of this comes on the heels of the UFC’s parent company of Endeavor releasing information that it has seen its most profitable third-quarter in quite some time. This included a declaration that the nine-month period from January to September in 2021 was the “best” and most profitable year-to-date section in company history. There is no indication that average fighter pay will increase, nor is there any word if any additional revenue will be shared with the fighters. Not counting taxes or the cost of an ESPN+ subscription, fans will now be required to pay $899.88 to buy all 12 yearly PPV offerings.
This price increase will go into effect for UFC 270 on Jan. 22, which will be headlined by a pair of title fights at the lightest and heaviest men’s divisions. In the co-main event, Brandon Moreno and Deiveson Figueiredo will have their trilogy match for the flyweight belt. The main attraction sees heavyweight kingpin Francis Ngannou attempt to defend his throne for the first time against interim titleholder Ciryl Gane. The three additional main card matchups include a featherweight scrap between Movsar Evloev and Ilia Topuria, a heavyweight rumble pitting Greg Hardy against Alexey Oleynik and a bantamweight battle between Cody Stamann and Said Nurmagomedov.
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