Glory Kickboxing Announces Cross Promotion Series with Multiple Organizations

.@GLORY_WS @EnfusionLIVE

We are excited to announce a series of joint events with Enfusion, kicking off in May. Full details coming shortly.#GLORYRivals pic.twitter.com/zhFwNpdFFQ

— GLORY Kickboxing (@GLORY_WS) January 5, 2022

Glory Kickboxing has announced a new series called "Glory Rivals."

The new series aims to form relationships with other top kickboxing promotions around the world to do cross-promotion kickboxing events. In the announcement, Glory revealed that “Glory Rivals” will kick off with a cross promotion with the Eurpoean-based Enfusion organization. Glory also announced a partnership with RISE, which is based in Japan.

Executive vice chairman Scott Rudmann weighed in on the motivation behind the decision to push for cross-promotion events in kickboxing, citing fans and promotions wanting to see the best fight the best. Rudmann believes that Glory has the best kickboxers in the world and is ready to pony up and prove it to the world.

“It’s time for the best fighters in the world to fight, regardless of organization,” he said. “At Glory, we’re confident we have the best talent and we’re willing to prove it. We welcome the challenge of any MMA, boxing, or kickboxing organization that believes their fighters can compete against ours. It’s time for a change in the combat landscape and we’re excited to lead the way.”

Rudmann also recognizes that some of Glory's best fighters have come from these promotions and mentions some of the best talent that has not come over yet like Tenshin Nasukawa.

“We’re excited to partner with both organizations and create new events together,” Rudmann said. “Many of Glory’s top fighters debuted with Enfusion, including middleweight champion Donovan Wisse and top contenders Levi Rigters, Mohammed Jaraya, and Luis Tavares. RISE is the leading kickboxing organization in Japan and features some of the best pound-for-pound fighters in the world, including Tenshin.”

No dates or cards have been announced for the first Glory Rivals events, but they are expected to be announced shortly. Glory is also exploring additional partnerships with promotions in the United States and Brazil.