McGregor Appears in Reebok Shoe Ad; Cerrone Gets Budweiser Can Ahead of UFC 246

I told you @Reebok and I had something big for you.
McGregor in #ZigKinetica!
On sale globally on February 21st. pic.twitter.com/ScP20OjGEq

— Conor McGregor (@TheNotoriousMMA) January 12, 2020

The ordering process for Ultimate Fighting Championship pay-per-views has changed: UFC 246 is only available on ESPN+ in the U.S.

Now that it’s officially UFC 246 fight week, the key components of the event are getting VIP treatment from some of their sponsors.

Conor McGregor recently shared a video advertisement of a new Reebok shoe on his social media channels, which will be available in February. Reebok is the official outfitter of the UFC, but some fighters also have individual deals with the apparel company. Reebok’s ad with McGregor is significant because of the fighter’s out-of-the cage troubles in recent months, which includes a pair of investigations for alleged sexual assault.

Meanwhile, Donald Cerrone has received a special commemorative Budweiser can ahead of his showdown with McGregor. One side of the can features the image of “Cowboy” along with the the phrase “Live a life worth living.” Additionally, the fighter’s UFC records are listed.

These limited edition @Cowboycerrone Budweiser cans will be sold in Las Vegas during #UFC246 fight week (via @bokamotoESPN) pic.twitter.com/UDFcpVxYP8

— ESPN MMA (@espnmma) January 12, 2020

The following statement is also on the label, or front side, of the can: “I want all of the blue collar American working class people to know that I’m out there fighting for them.” The cans will be available in Las Vegas during fight week. The design of the can was initially revealed to Cerrone by ESPN's Brett Okamoto during an interview.

McGregor and Cerrone will square off in the UFC 246 main event on Saturday at the T-Mobile Arena in Las Vegas. The evening’s main card will air on pay-per-view via ESPN+ following prelims on ESPN and ESPN+.

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So check this outttt. Budweiser has made a special Cowboy Can for Cerrone, that will be sold all week here in Las Vegas. I just got the honor of showing it to him for the first time, we got it on camera for a video that will be released next week. Your move proper 12. #mma #ufc #Cowboy #mcgregor

A post shared by Brett Okamoto (@bokamotoespn) on Jan 12, 2020 at 12:42pm PST