Thank you to the greatest fans in the world! According to @nielsen, ONE is now amongst the top 10 biggest sports media properties in the world in terms of viewership. The 2020 Nielsen industry report is available for download on its website >>> https://t.co/2RqRT2K6xj #gratitude pic.twitter.com/a6ohhP57bU— Chatri Sityodtong (@yodchatri) May 23, 2021
One Championship is making progress as one of the most significant professional sports organizations in the world.
The study reveals that One has grown its digital following across social media platforms such as Facebook, Instagram and YouTube at a rate of 113 percent, which is 28 percent higher than Formula 1, the next closest sports property. Overall, One ranks seventh overall in terms of total followers across those digital platforms, per Nielsen.
Meanwhile, the promotion is No. 3 in terms of cumulative reach behind only English Premier League soccer and UEFA Champions League soccer. The UFC ranks No. 6 in this category. According to a release, “cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast.”
In other notable categories, One Championship is No. 4 in total video views, No. 5 in total engagement on Facebook and No. 10 in broadcast hours in 2020.