One Championship Signs Deal With Combate to Air Events in Brazil
🇧🇷 BIG NEWS 🇧🇷 ONE Championship is partnering with Globo, the largest media company in Latin America, to broadcast events live in Brazil on @Combate! The multi-year deal, which calls for at least 12 annual events, kicks off in January 2023! 🙌#ONEChampionship #Combate pic.twitter.com/plBCYuc2SO
— ONE Championship (@ONEChampionship) October 21, 2022
One Championship is expanding its South American presence in a big way.
Via press release on Friday, One announced that it had entered into a broadcasting arrangement with Combate. The multi-year agreement will allow for a dozen events to be aired live in Brazilian primetime, although it is unclear if it means that events will be staged specifically in Brazil or shown on the airwaves. The deal will commence in January 2023, and it is slated to be the sole distributor of One fight cards in the country.
Combate head Rafael Gruenbaum spoke highly of the new partnership, saying in the release, “The agreement with One Championship, which brings incredible live events and a great roster of Brazilian athletes, reinforces Combate’s objective in giving our Brazilian audience the very best of combat sports. We are very pleased with this partnership with One. It’s a great step in a path of expanding our portfolios to all martial arts.”
Many Brazilian competitors compete among the One ranks, including both headliners of One on Prime Video 3, which is set to take place Friday night. Former champion John Lineker – who lost his belt on the scales by missing weight – will square off with Fabricio Andrade, and Andrade is still eligible to win the now-vacant belt. Other athletes from the region on the roster include heavyweight Marcus Almeida, ex-champion Adriano Moraes and former 145-pound kingpin Bibiano Fernandes.
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