Reebok Announces Partnership with UFC Featherweight Contender Conor McGregor

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Conor McGregor has become the latest UFC star to sign a deal with Reebok.

The athletic apparel giant announced Wednesday that it has inked a partnership with McGregor, who headlines UFC Fight Night in Boston this coming Sunday. “Notorious” joins Jon Jones, Ronda Rousey, Anthony Pettis, Anthony Pettis and Johny Hendricks, among others, under the Reebok umbrella.

“Conor's hard work, determination and confidence have gotten him to where he is today,” Reebok Brand President Matt O’Toole stated in a release. “His passion and his commitment to continual self-improvement are a true reflection of the Reebok brand.”

The most notorious athlete in the Octagon just joined #TeamReebok. We're in your corner, McGregor! @TheNotoriousMMA pic.twitter.com/fNlcGyEEhB

— Reebok (@Reebok) January 14, 2015

McGregor will wear a Reebok walkout T-shirt to Octagon for his bout against Dennis Siver at the TD Garden Arena. The 26-year-old SBG Ireland standout will also “play an important role in launching Reebok’s new collection of footwear and apparel specifically created for the 35 million people around the world who train like fighters.”

Some Reebok-themed McGregor apparel can already be found for purchase online at the UFC Store.

In December, the UFC announced a landmark six-year deal to make Reebok its exclusive outfitter. The promotion’s “Outfitting Policy” will officially take effect on July 6, 2015 during International Fight Week. At that point, athletes will no longer be able to wear sponsor logos or other non-Reebok apparel at UFC events.

McGregor was notably sponsored by Dethrone Royalty in the past, but that association has likely come to an end with the announcement of his Reebok deal.

Lots of people asking what Conor wearing for Boston. We haven't heard but whatever he decides even if not us we'll be rooting for him and...

— Dethrone Royalty (@dethrone) January 2, 2015

“I believe my potential in the Octagon is limitless, but it all comes down to the training you put in pre-fight,” said McGregor. “With a top fitness brand like Reebok behind me, there’s no telling what I can do in the Octagon.”