Report: UFC 190 Draws Promotion’s Most Pay-Per-View Buys Since 2013

By Tristen Critchfield Aug 27, 2015
Ronda Rousey’s showdown with Bethe Correia attracted a large audience. | Dave Mandel/

As previously rumored, UFC 190 drew a robust pay-per-view audience.

According to a report from, the Aug. 1 event garnered more than 900,000 buys. Much of that success likely stems from headliner Ronda Rousey, who scored a 34-second knockout of Bethe Correia in the evening’s main event.

The figure is only an estimate derived from industry sources because the Las Vegas-based promotion does not officially disclose pay-per-view numbers. Still, it is a testament to Rousey’s drawing power, as UFC 190 outdid the more heavily-hyped UFC 189 bill (estimated at 825,000 buys) on July 11 despite lacking the overall depth of its predecessor.

UFC 190, which took place at the HSBC Arena in Rio de Janeiro, is the organization’s most successful pay-per-view event since UFC 168, which took place on Dec. 28, 2013 and featured the middleweight title rematch between Anderson Silva and Chris Weidman as well as Rousey vs. Miesha Tate 2. That event reportedly did more than one million buys.

Rousey’s profile as a solo main event star has only increased in recent months. Her headlining gig at UFC 190 represented a significant increase from her matchup with Cat Zingano at UFC 184, which drew a reported 600,000 buys. Rousey is next slated to defend her bantamweight crown against Holly Holm in the UFC 195 headliner on Jan. 2 in Las Vegas.

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