Ahead of his next Ultimate Fighting Championship middleweight title defense, Michael Bisping is getting the star treatment, or at least a very specific kind of star treatment: the Team Coco treatment.
This coming Wednesday, Bisping will appear on “Conan” with host Conan O'Brien. With his appearance, “The Count” joins the likes of UFC lightweight champ Conor McGregor, former bantamweight queen Ronda Rousey and Nate Diaz.
Last September, O'Brien himself became a stakeholder in the UFC, joining a diverse list of celebrities mobilized by new ownership group WME-IMG including Ben Affleck, Tom Brady, Cam Newton, Guy Fieri, Anthony Kiedis and Flea of the Red Hot Chili Peppers.
Bisping, 38, will make the second defense of his 185-pound crown against returning welterweight legend Georges St. Pierre at UFC 217 on Nov. 4 from Madison Square Garden.
Wednesday's “Conan” guests also include comedian and host of "Billy on the Street" Billy Eichner and musical guest Lukas Nelson & Promise of the Real. "Conan" airs 10 p.m. ET on TBS.