UFC Partners With Venum for Outfitting Following Expiration of Reebok Deal

Welcome to the new era!

UFC names Venum new exclusive outfitting partner.

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The Ultimate Fighting Championship era of Anderson Aldo and Giblert Melendez may be gone, but it will not be forgotten.

On Friday morning, the UFC announced in a press release that it has signed a contract with Venum for all UFC apparel starting in April 2021. The previous arrangement with Reebok is set to end that March, and the parties have decided to go in a different direction. However, the promotion will still retain Reebok as the official footwear provider of the UFC for the remainder of 2021, but the fight kits and other apparel will be under Venum’s purview.

UFC President Dana White was thrilled at the new prospect of working with Venum, a brand solely focused on making gear for combat sports, saying, “We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner.” He continued, “Venum is an iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”

Even more excited about the opportunity was the aforementioned Dupuis, who is the founder and CEO of Venum. In his statement, he wrote, “Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team. Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history.”

According to the UFC, standard fight kits like uniforms as they were developed by Reebok will remain, although the design aspect may change. The promotion lauded the new microfiber material to create the fight gear, and further stated that the apparel will release in all major retail outlets and online for purchase that April. Finally, the UFC claims it will be adjusting its Promotional Guidance Compliance pay with this new arrangement, stating that this deal will “result in across the board increases for all athletes effective April 2021.”