The Venum era has officially begun in the Ultimate Fighting Championship.
On Tuesday, both the Las Vegas-based promotion and the apparel company revealed the fighter uniforms that will be worn by athletes in the UFC for at least the next three years. The UFC’s seven-year outfitting partnership with Reebok ended after UFC 260 on March 27. Venum has been producing combat-sports related gear since 2005.
The UFC has made Venum Fight Night Kits and Fight Week Collection apparel available at the UFC Store. The fight kits will make their debut at UFC on ABC 2 this Saturday for a card headlined by a middleweight showdown between Marvin Vettori and Kevin Holland.
A description of the fight gear, per a release:
Venum’s understanding of what MMA fighters need while training and competing will be seen throughout the product line including the ‘Fight Week Gear’ and ‘Fight Night Kit’. The Fight Night shorts will be incredibly light and comfortable, providing a second-skin-feel thanks to their "featherweight" microfiber material. The waistband will utilize thermo-bonded and extra-flat elastic seams to perfectly adapt to the shape of the athlete’s body. The side slits will provide total freedom of movement, a well-known Venum trademark.
As previously reported, the UFC-Venum agreement will pay fighters approximately $1 million more than the Reebok deal, but when that figure is adjusted for inflation, it could actually result in a decrease in earnings for the athletes.
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