Every Wednesday, Administrative Editor Jordan Breen welcomes a member of the mixed martial arts media into “Press Row” on the Sherdog.com blog. This week, Breen is joined by Ben Fowlkes of MMAFighting.com and SI.com.
As 2011 winds down, Breen and Fowlkes examine the year's last marquee, blockbuster bout in the UFC 141 headliner between Brock Lesnar and Alistair Overeem. The pair break down both the size-and-spectacle marketing tactics employed for the fight, as well as the prefight circus that has surrounded both fighters leading up to the contest and if it could negatively impact either man in the cage.
Breen and Fowlkes also discuss both heavyweights' potential 2012 campaigns, the merits of Canada and emerging trends in MMA management.
Grab your credential and get a seat in “Press Row.”
The above file can be saved in MP3 format here.