Dana White Appears in Super Bowl Commercial with Peyton Manning, Post Malone

Dana White will get some screen time during the most watched television event of the year.

The UFC CEO appears in a commercial for Bud Light with the likes of retired NFL quarterback Peyton Manning and music star Post Malone in an ad that will air during the Super Bowl matchup between the Kansas City Chiefs and the San Francisco 49ers on Sunday. The theme of the commercial, according to a release, is “an easy night out with the Bud Light Genie.”

"It was an absolute blast to be a part of Bud Light's Super Bowl commercial this year," White said in a statement. "Anheuser-Busch and the Super Bowl are two of the biggest American brands in the world. The cast, the director and Peyton were fun to work with and it was such an incredible way to kick off my new partnership with AB and Bud Light." 

The UFC signed a multi-year partnership with Anheuser-Busch to make Bud Light the official beer of the promotion. The deal, which became effective on Jan. 1, is reportedly the largest sponsorship deal in UFC history. The UFC and Anheuser-Busch were previously partners until 2017 before the company switched to Modelo as its official beer.