CBS: Strikeforce Watched by 2.9 Million, Stays Above Male Demo Average

By Loretta Hunt Apr 20, 2010
Saturday’s broadcast of Strikeforce “Nashville” garnered 2.9 million viewers with a 1.8 household rating, according to figures released by the network on Tuesday.

The event, which featured three title bouts and an impromptu brawl between Jason “Mayhem” Miller and the Cesar Gracie camp following Jake Shields’ unanimous decision over Dan Henderson, saw a 29 percent decrease from Strikeforce’s November debut on the major network, which earned a 2.5 household rating for 4.04 million average viewers.

The show, which ran from 9:00-11:45 p.m., drew a 1.3 rating in men ages 18-34 (down 43 percent from November), a 1.5 in men ages 18-49 (down 40 percent) and a 1.8 in men ages 25-54 (down 31 percent.)

Though the figures showed a significant decrease in the coveted male demographics from Strikeforce’s November event featuring Fedor Emelianenko vs. Brett Rogers, Saturday’s show delivered higher ratings than the network’s season-to-date averages in the time period.

Compared to CBS’s 9 p.m. to 11 p.m. season-to-date averages, the Strikeforce show (using data from its entire 9:00-11:45 p.m. broadcast) was up 38 percent in men ages 25-54, 67 percent in men ages 18-49, 117 percent in men ages 18-34 and 25 percent in adults 18-34. The broadcast did see drops in its other adult demos, however, down 8 percent in adults ages 18-49 and 24 percent in adults 25-54. CBS executives had previously told that any increase in the young male demographics would be a key factor in contemplating future Strikeforce events on the network.

CBS’s numbers also surpassed a head-to-head re-airing of UFC 110 on Spike TV across all major demographics, including the Male 18-34 category, according to the data collected by CBS edged out the cable network’s 1.1 rating with a 1.3 share in males 18-34, while the entire Spike broadcast averaged a .09 rating for 1.4 million viewers. Spike TV is available in 98 million homes, while CBS reaches approximately 114 million homes.

Saturday’s CBS broadcast did face stronger competition in its time slot compared with last year’s programming, said the network. ESPN’s NBA first-round playoff between Miami and Boston earned a 2.5 household rating, while a 9:00-11:13 portion of MLB’s 20-inning game between the New York Mets and St. Louis Cardinals averaged a 2.4 rating.