Reebok Introduces Updated Fight Night Gear, Including Customizable UFC Legacy Series
Reebok announced an update to its UFC Fight Gear on Tuesday that
will include more customization options for athletes headlining a
pay-per-view or competing in a championship bout.
The new UFC Fight Night collection will feature updated versions of the walkout jersey, walkout hoodie, Octagon shorts and walkout hat. Additionally, the UFC Legacy Series will allow main event and championship fighters to co-design a walkout jersey with the Reebok design team. According to a release, this experience will provide each participating UFC athlete with a unique hands-on customization experience that will bring their personality to life while further connecting them with their individual fan base.”
The new UFC Fight Night collection and Legacy Series will debut at
UFC 215 in Edmonton, Alberta, Canada on Saturday. The card is
headlined by a flyweight championship showdown between Demetrious
Johnson and Ray Borg and
will also see Amanda
Nunes defend her bantamweight crown against Valentina
Shevchenko in the co-main event.
“With the new UFC Fight Night Collection, we wanted to give athletes product that meets the quality and performance demands that they depend on in the Octagon, but also offer them an opportunity to let their unique confidence and personalities shine through. Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community to do just that,” Reebok General Manager of Training Corinna Werkle said.
The UFC’s outfitting partnership with Reebok officially began in 2015, and the deal has drawn criticism f for everything from the lack of imaginative design to the loss of income fighters have faced for not being allowed to display other sponsors on their gear.
According to a release, the updated UFC Fight Night gear “has evolved to a more lifestyle-driven look and feel, developed from a relaxed performance cotton fabric that will improve overall comfort and fit.”
“The new fit and material is something you notice as soon as you put this gear on. It still offers everything fighters need when it comes to performance, but there’s a new style and attitude to the collection that I’m especially excited about,” UFC strawweight Paige VanZant said.
Meanwhile, Johnson, Borg, Nunes and Shevchenko will unveil their new customized Legacy Series designs at UFC 215 on Saturday.
“It was a great experience to be one of the first UFC athletes to take advantage of the Legacy Series with Reebok, speaking directly with the designers at different points and collaborating on what I thought best represented me as a UFC athlete,” Johnson said. “This is a very special fight for me and this experience really elevated that.”
The new UFC Fight Night collection will feature updated versions of the walkout jersey, walkout hoodie, Octagon shorts and walkout hat. Additionally, the UFC Legacy Series will allow main event and championship fighters to co-design a walkout jersey with the Reebok design team. According to a release, this experience will provide each participating UFC athlete with a unique hands-on customization experience that will bring their personality to life while further connecting them with their individual fan base.”
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“With the new UFC Fight Night Collection, we wanted to give athletes product that meets the quality and performance demands that they depend on in the Octagon, but also offer them an opportunity to let their unique confidence and personalities shine through. Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community to do just that,” Reebok General Manager of Training Corinna Werkle said.
“We are thrilled to debut our latest iteration of the UFC
athlete fight night apparel with the new UFC Fight Night Collection
and are committed to constantly reimagining and evolving the Reebok
Combat collection to adapt to athlete requirements and appeal to
UFC fans.”
The UFC’s outfitting partnership with Reebok officially began in 2015, and the deal has drawn criticism f for everything from the lack of imaginative design to the loss of income fighters have faced for not being allowed to display other sponsors on their gear.
According to a release, the updated UFC Fight Night gear “has evolved to a more lifestyle-driven look and feel, developed from a relaxed performance cotton fabric that will improve overall comfort and fit.”
“The new fit and material is something you notice as soon as you put this gear on. It still offers everything fighters need when it comes to performance, but there’s a new style and attitude to the collection that I’m especially excited about,” UFC strawweight Paige VanZant said.
Meanwhile, Johnson, Borg, Nunes and Shevchenko will unveil their new customized Legacy Series designs at UFC 215 on Saturday.
“It was a great experience to be one of the first UFC athletes to take advantage of the Legacy Series with Reebok, speaking directly with the designers at different points and collaborating on what I thought best represented me as a UFC athlete,” Johnson said. “This is a very special fight for me and this experience really elevated that.”
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