Study: UFC 229 Generates Record-Breaking Event Revenue for Las Vegas

By Tristen Critchfield Jan 28, 2019

Post-fight melee aside, the Khabib Nurmagomedov-Conor McGregor rivalry has proven to be quite a boon for Sin City.

According to a study conducted by research firm Applied Analysis, UFC 229 generated $86.4 million in economic output for the Las Vegas Metropolitan area — the largest economic impact for a UFC event to date. UFC 229 took place at the T-Mobile Arena and saw Nurmagomedov defend his lightweight crown with a fourth-round submission of McGregor in the evening’s main event.

While the aftermath was marred by a post-fight brawl that involved the main event combatants as well as their camps, the event was otherwise a smashing success, reportedly drawing in the neighborhood of 2.4 million pay-per-view buys.

The impact of UFC 229 wasn’t limited to pay-per-view revenue, however. According to the study released by the promotion on Monday, the event helped generate $17.2 million in salaries and supported an estimated 414 jobs in the Southern Nevada market. Additionally, visitors attending events related to UFC 229 were responsible for $3.7 million in public revenues, aka taxes.

"During the build up to UFC 229, I said it was going to be the biggest event in UFC’s history, and now we have all the numbers to prove it,” UFC President Dana White said in a release. “Khabib vs. McGregor smashed our records for pay-per-views, social media impressions, and global viewership, and now we know it set records for economic impact here Las Vegas.  None of this would have been possible without the support from the Las Vegas community and UFC’s loyal fans, the best in sports.”

Some other notable facts from the study:

-40 percent of UFC 229 visitors traveled from international locations
-50 percent of attendees were between the ages of 21 and 34
-50 percent of attendees reported an annual household income of $100,000 or more
-one in five attendees stayed in Las Vegas for at least five days
-nearly two in five attendees reported spending more than $2,000 on non-gaming activities

Both Nurmagomedov and McGregor are expected to appear before the Nevada Athletic Commission on Tuesday for a disciplinary hearing regarding the post-UFC 229 brawl.


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