METROPCS STEPS INSIDE THE OCTAGON® AS EXCLUSIVE WIRELESS PARTNER OF UFC
Dec 29, 2011 Comments
(PRESS RELEASE) -- The Ultimate Fighting Championship® announced
today that MetroPCS is now the exclusive wireless partner of the
UFC® in the U.S. and Puerto Rico. The multi-year sponsorship
agreement includes MetroPCS signage at all domestic UFC events, a
presence in UFC Pay-Per-View event broadcasts, fighter endorsements
and appearances, retail promotions and UFC branded MetroPCS
products. MetroPCS will also deliver exclusive video and other
mobile content to fans, such as highlights of the week, UFC
personality profiles, special segments and more. The first event
featuring MetroPCS is UFC® 141: LESNAR vs. OVEREEM from the MGM
Grand in Las Vegas on Friday, Dec. 30.
MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the company’s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon®.
Additionally, MetroPCS will participate in the UFC’s widely popular
Octagon Nation Tour™, hosting the fully-customized, 18-wheeler UFC
truck at store locations across the country. This will bring the
excitement of the Octagon to consumers around the nation, with the
chance to meet their favorite UFC athletes and take part in the
UFC’s ultimate fan experience on wheels.
“We’re really excited to have MetroPCS as the exclusive wireless partner of the UFC,” UFC President Dana White said. “Over the next few years, we’re going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and they’ll be sponsoring several of our athletes. We couldn’t be happier to have MetroPCS on board as we make this the biggest sport in the world.”
More information about MetroPCS’ exclusive partnership with the UFC will be available on www.metropcs.com, and be sure to “like” MetroPCS on Facebook at www.facebook.com/metropcs to keep up to date on the latest exclusive content and exciting developments for UFC fans.
For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world’s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. In 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC’s signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S. Globally, UFC programming is broadcast in 150 countries, territories and jurisdictions, reaching over one billion homes worldwide, in 21 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 400,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.7 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USASM, MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of September 30, 2011, MetroPCS had over 9.1 million subscribers. For more information please visit www.metropcs.com.
MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the company’s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon®.
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“We’re really excited to have MetroPCS as the exclusive wireless partner of the UFC,” UFC President Dana White said. “Over the next few years, we’re going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and they’ll be sponsoring several of our athletes. We couldn’t be happier to have MetroPCS on board as we make this the biggest sport in the world.”
“As the exclusive wireless partner of the UFC, we’re planning to
give our customers and the huge base of UFC fans an incredible
experience that brings the excitement from the Octagon to their
wireless handsets,” said Tom Keys, COO and president, MetroPCS.
“The UFC continues to increase in popularity among an ever-growing
base of consumers across the nation, and now they can turn to
MetroPCS for unique content that puts them in the center of the
action with these athletes.”
More information about MetroPCS’ exclusive partnership with the UFC will be available on www.metropcs.com, and be sure to “like” MetroPCS on Facebook at www.facebook.com/metropcs to keep up to date on the latest exclusive content and exciting developments for UFC fans.
For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world’s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. In 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC’s signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S. Globally, UFC programming is broadcast in 150 countries, territories and jurisdictions, reaching over one billion homes worldwide, in 21 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 400,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.7 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USASM, MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of September 30, 2011, MetroPCS had over 9.1 million subscribers. For more information please visit www.metropcs.com.
