Bellator MMA, ‘50 Cent’ Sign Licensing and Promotional Agreement

By Matt McNulty Sep 27, 2018


Curtis “50 Cent” Jackson and Bellator MMA have signed a deal that will see the rapper pay out $1 million to the welterweight Grand Prix winner as well as licensing and promotional deals with the rapper’s champagne brand and apparel company, the promotion announced on Thursday via press release.

“I am excited to partner with the Bellator Viacom franchise,” said Jackson. “Mixed martial arts yields some of the most action-packed events in the world. I’m excited for people to see how I plan to shake up MMA with the integration of my 'Get The Strap' trademark as well as my luxury champagne Le Chemin du Roi.”

Jackson and Bellator President Scott Coker were spotted on social media dining together recently, causing widespread speculation as to what the two were doing together.

“Bellator has a roster filled with some of the most charismatic athletes in the world,” added Jackson. “As my relationship with Bellator deepens, you will see me moving into fighter management opportunities that will allow me to integrate top stars into both scripted and unscripted projects across the Viacom networks, as well as the other outlets I have access to.”

The Queens-based rapper had sold the rights to his trademark “Get The Strap” to the MMA promotion, however that appears to only be the beginning of their partnership.

Bellator will now feature and promote Jackson’s champagne company, Le Chemin du Roi, and the rapper will put up $1 million of his own money as a reward for the welterweight Grand Prix winner.

The licensing and promotional deals were announced on Thursday ahead of Bellator 206 this weekend.

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