Dana White Dismisses PFL’s ‘Co-Leader’ Claim Despite Bellator Purchase

Ultimate Fighting Championship CEO Dana White isn’t impressed with rival promotion Professional Fighters League’s recent acquisition of Bellator.

The PFL officially announced the purchase earlier this month with plans of hosting separate one-off events under the Bellator banner in the near future. PFL founder Donn Davis subsequently laid claim to industry “co-leader” status alongside the UFC based on their new roster.

When asked about Davis’ comments, White dismissed the deal as one failing company buying another.

“Good for them. I wish them all of the luck in the world... One s——y organization that sells no tickets and nobody watches buys another s----y organization that sells no tickets and nobody watches,” White said at the UFC Austin post-fight press conference. “Sounds like a f---ing winner to me, boy”

The UFC frontman further sounded off on a reporter who said PFL now has a “sound” roster. The 54-year-old went on to badger the reporter with questions about PFL’s pay-per-view buy rates, TV deals and live event gate.