Legacy Fighting Alliance will be operating under new ownership going forward.
The Texas-based MMA promotion announced on Monday that London Trust Media, “a diversified corporation with a primary focus on the Internet, entertainment and media industries,” has acquired majority ownership of the organization.
According to a release, the new ownership is expected to benefit LFA through “revitalized branding and an expanded reach across all Internet and social platforms.”
"This is a great day for LFA and MMA," said LFA CEO Ed Soares said. "We now host thirty MMA events across the United States which makes LFA the fastest growing MMA promotion in the world. Our strategic partnership with London Trust Media ensures that LFA will continue to grow as we develop the top prospects in the sport."
LFA formed when Resurrection Fighting Alliance and Legacy Fighting Championship merged in 2017. To date, LFA has held 40 events, with its next card scheduled for May 25 in Dallas.
LFA will continue to operate with Soares as CEO. Meanwhile, Sven Bean, LFA’s former COO, has been named promotion president, and founding partner Mark Bieri will take the role of vice president of talent relations.
LFA plans to continue to hold approximately 30 events per year in multiple U.S. markets, and it will continue to be broadcast on AXS-TV. According to the release, “the new partnership with London Trust Media will allow LFA to expand its footprint by creating special interest content focused on its many athletes and their lifestyles and history.”
"London Trust Media has high hopes for the MMA industry and LFA specifically. We anticipate tremendous growth in viewers, sponsors and attracting new generations of athletes and fans through our strategic alliance," Ted Kim, CEO of London Trust Media said.