Report: UFC 263 Sells 600K Pay-Per-View Buys for Card with Two Title Fights, Nate Diaz
UFC 263 did approximately 600,000 pay-per-view buys, according to a report from the Sports Business Journal.
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UFC 263 took place at Gila River Arena in Glendale, Ariz., on June 12 and saw Israel Adesanya retain his middleweight crown with a unanimous verdict over Marvin Vettori in the evening’s headliner. In the co-main event, Brandon Moreno claimed the 125-pound belt with a third-round submission of Deiveson Figueiredo. The card also featured the return of Nate Diaz, who lost a five-round verdict to Leon Edwards in a non-title, welterweight affair.
That represents a significant increase from UFC 262, which was headlined by a lightweight title tilt between Charles Oliveira and Michael Chandler and drew around 300,000 buys on May 15.
Adesanya has proven to be a solid draw: UFC 259, which was topped by his bid to become a two-division champion against Jan Blachowicz, reportedly sold 800,000 buys, while UFC 253, which saw him successfully defend the 185-pound belt against Paulo Costa, sold approximately 700,000 buys.
UFC 257, which was headlined by the rematch between Dustin Poirier and Conor McGregor, is the top-selling event of 2021 with a reported 1.6 million buys. The trilogy between the two men is scheduled for UFC 264 on July 10 and will likely approach or surpass the 1 million mark.
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