UFC 263 did approximately 600,000 pay-per-view buys, according to a report from the Sports Business Journal.
That figure includes 500,000 buys domestically through ESPN+ and another 100,000 internationally. Those figures are based on industry estimates, because the Las Vegas-based promotion does not release official buy rates.
UFC 263 took place at Gila River Arena in Glendale, Ariz., on June 12 and saw Israel Adesanya retain his middleweight crown with a unanimous verdict over Marvin Vettori in the evening’s headliner. In the co-main event, Brandon Moreno claimed the 125-pound belt with a third-round submission of Deiveson Figueiredo. The card also featured the return of Nate Diaz, who lost a five-round verdict to Leon Edwards in a non-title, welterweight affair.
That represents a significant increase from UFC 262, which was headlined by a lightweight title tilt between Charles Oliveira and Michael Chandler and drew around 300,000 buys on May 15.
Adesanya has proven to be a solid draw: UFC 259, which was topped by his bid to become a two-division champion against Jan Blachowicz, reportedly sold 800,000 buys, while UFC 253, which saw him successfully defend the 185-pound belt against Paulo Costa, sold approximately 700,000 buys.
UFC 257, which was headlined by the rematch between Dustin Poirier and Conor McGregor, is the top-selling event of 2021 with a reported 1.6 million buys. The trilogy between the two men is scheduled for UFC 264 on July 10 and will likely approach or surpass the 1 million mark.
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