The UFC Fight Night 103 main card broadcast averaged 1.090 million viewers on Sunday night, according to Sports TV Ratings.
The broadcast inadvertently overlapped with the AFC playoff game between the Pittsburgh Steelers and Kansas City Chiefs, which was moved from a 1 p.m. ET start to 8:20 p.m. ET due to inclement weather.
The ratings figure for UFC Fight Night 103 is the promotion’s best since UFC Fight Night 95 in September, which drew 1.1 million viewers to Fox Sports 1 for a card headlined by Cristiane Justino vs. Lina Lansberg. UFC Fight Night 103 took place at Talking Stick Arena in Phoenix and saw Mexican prospect Yair Rodriguez earn a second-round technical knockout victory over B.J. Penn in the evening’s featherweight main event.
The UFC Fight Night 103 prelims, which aired from 8 p.m. to 10 p.m. ET on FS1, drew an average of 824,000 viewers. Meanwhile, the main card garnered 612,000 viewers in the 18-to-49 demographic, while the prelims attracted an audience of 361,000 in that category.